Sonia Langenbacher

When I started working in retail 7 years ago, the first thing I learned from my boss at that time is “retail is detail!”. She was right! 7 years later and observing the development of the retail business proves it even more.

Retail has changed over the past years. Information is easily accessible to all kind of people. E-commerce has challenged a lot of businesses to stay competitive. The classic retail point of sales became more and more a place where customers enjoy an extraordinary brand  and customer experience beside just the purchase. For years now E-Commerce was seen as “the enemy”, stealing sales from classic retail point of sales. Multichannel strategies are needed today to ensure an extraordinary experience using on-and offline point of sales as well involving technologies. 

Beside switching to multichannel strategies, also the challenge is also to attract clients and make your retail store more interesting. I believe in an assortment variation aiming a 70/30 percentage. 70% relevant, already established brands, and 30% inspirational brands, that are unknown and need to be discovered. 

Working 7 years for, at this time, an owner-managed luxury jewelry company, building the US retail market, then switching to a small Munich based shoe start-up and building the market here is what I truly love. I love retail and to discover new brands and innovative products. 

I started verysonia agency because I want to specialize on seeking new brands, new technologies and trends, new ways to build a strong relationship with your customers. Retail is alive and I can help you improving your sales the “verysonia way”.